Dirty South

Dirty South is a Southern hip hop subgenre that emerged in the late 1990s, primarily from cities like Atlanta and Houston; it’s essentially what happens when your barbecue sauce gets a bit too spicy and the beats start making your car bounce. Characterised by heavy bass, catchy hooks, and a particular penchant for bragging about one's lifestyle, it sounds like a party where the DJ took a few liberties with the volume setting. Its cultural impact is undeniable, having transformed not only Southern rap but the entire hip hop landscape, proving that a cheeky riff on one's roots can go global in no time.