Juicy J is an American rapper and record producer from Memphis, Tennessee, who began his career in the early 1990s as a founding member of the hip hop group Three 6 Mafia and later pursued a solo career rooted in Southern hip hop, crunk and trap. His production and vocal style draws on dark, horrorcore-tinged beats and heavy bass and later incorporated more overt trap and pop-rap elements, leading to collaborations across mainstream hip hop and contributing to the wider adoption of trap aesthetics.