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Hannah Montana is a fictional pop persona created for an American Disney Channel television series that premiered in 2006, presented as a teenage pop singer balancing a secret double life and associated with teen pop and pop-rock genres. The character's musical style blends upbeat teen pop and pop-rock with occasional ballads, and over the series' run the repertoire broadened toward more mature themes while the persona functioned as an example of television-driven pop marketing aimed at younger audiences.