
First released: 17th October 2017
About
- 1.Introduction1:37
- 2.SECTION 1: WHY MOST MARKETING IS A MONEY PIT - Chapter 1 The Key to Being Seen, Heard, and Understood18:49
- 3.SECTION 1: WHY MOST MARKETING IS A MONEY PIT - Chapter 2 The Secret Weapon That Will Grow Your Business18:43
- 4.SECTION 1: WHY MOST MARKETING IS A MONEY PIT - Chapter 3 The Simple SB7 Framework19:21
- 5.SECTION 2: BUILDING YOUR STORYBRAND - Chapter 4 A Character18:38
- 6.SECTION 2: BUILDING YOUR STORYBRAND - Chapter 5 Has a Problem25:00
- 7.SECTION 2: BUILDING YOUR STORYBRAND - Chapter 6 And Meets a Guide18:37
- 8.SECTION 2: BUILDING YOUR STORYBRAND - Chapter 7 Who Gives Them a Plan13:17
- 9.SECTION 2: BUILDING YOUR STORYBRAND - Chapter 8 And Calls Them to Action18:21
- 10.SECTION 2: BUILDING YOUR STORYBRAND - Chapter 9 That Helps Them Avoid Failure12:56
- 11.SECTION 2: BUILDING YOUR STORYBRAND - Chapter 10 And Ends in a Success17:40
- 12.SECTION 2: BUILDING YOUR STORYBRAND - Chapter 11 People Want Your Brand to Participate in Their Transformation15:52
- 13.SECTION 3: IMPLEMENTING YOUR STORYBRAND BRANDSCRIPT - Chapter 12 Building a Better Website16:53
- 14.SECTION 3: IMPLEMENTING YOUR STORYBRAND BRANDSCRIPT - Chapter 13 Using StoryBrand to Transform Company Culture21:00
- 15.The StoryBrand Marketing Roadmap54:54
- 16.Afterword3:16
