Juvenile is an American rapper from New Orleans who began his career in the early 1990s and became a prominent figure in Southern hip hop through his recordings with Cash Money Records and his participation in the New Orleans hip-hop scene. His music blends elements of bounce, gangsta rap and Southern hip hop, characterised by gritty street narratives, regional slang and bass-heavy production, and across major-label and independent releases he helped popularise aspects of the New Orleans sound within mainstream hip hop.