Snoop Dogg is an American rapper and media personality from Long Beach, California, who began his recording career in the early 1990s and is associated with West Coast hip hop, gangsta rap and G-funk. His musical style is characterised by a relaxed, drawled delivery over bass-heavy, funk-influenced production, and across his career he has incorporated elements of reggae, funk and pop and collaborated with artists from a wide range of genres, reflecting broader shifts in hip hop and popular music.