Viral Pop

Viral Pop emerged in the late 2010s, largely fuelled by social media platforms where catchy tunes became shorthand for memes and viral dances, because nothing says 'important cultural moment' quite like a fleeting TikTok trend. Characterised by infectious hooks, shiny production, and an uncanny ability to invade your brain like a particularly stubborn earworm, it's the kind of music that makes you both want to sing along and roll your eyes simultaneously. Interestingly, the genre has transformed the music charts into a battleground where the most shareable song wins, proving that sometimes the best marketing strategy is simply to be annoyingly catchy.