Hyperpop

Hyperpop emerged in the late 2010s, primarily bubbling up from the digital fringes of the internet where folks decided that melodrama and distortion could make for quite the catchy earworm. The sound is an exuberant blend of pop, electronic, and avant-garde, resembling a sugar rush that somehow got tangled up in glitchy beats and pitch-shifted vocals, leading to tunes that are either genius or quite the aural puzzle depending on your disposition. It's a genre that's either embraced for its unapologetic camp or met with a raised eyebrow, a bit like when someone orders pineapple on pizza and claims it's gourmet.