Indie Hip Hop

Indie Hip Hop emerged in the 1990s as a cheeky response to mainstream rap, particularly in underground scenes from the US to the UK, where artists favoured DIY ethics over record labels and bling. It’s characterised by experimental beats, clever wordplay, and a penchant for storytelling, which often sounds like the lyrical equivalent of sharing a pint down the pub with your mate when he's had one too many. It’s a genre where the only thing more impressive than the rhymes is the conviction that the best tracks are those that didn’t make it onto the radio; truly the ultimate hipster flex.